My career began in the creative world, immersed in design, photography, and video production. Growing up in an advertising agency, I was exposed to graphic production, branding, and visual storytelling from an early age. Over time, my passion for creativity evolved into deeper technical expertise—expanding from print design to web development, full-stack programming, and digital automation.

Throughout this journey, I collaborated with some of the biggest names in the fashion and beauty industry, delivering solutions that ranged from visual design to complex digital experiences.

Creative Work for Global Brands

• Avon: Developed a video campaign and landing page for one of their digital marketing initiatives, merging strong visual appeal with seamless web performance.
• Shiseido: Designed an intricate brand book used in Sephora stores, ensuring strict adherence to corporate branding standards while crafting a visually stunning and structured guideline.
• Polishop: Produced high-quality product videos and post-production edits using After Effects, refining product presentations for their marketing campaigns.

A Full-Spectrum Skillset

My work has spanned photography, branding, UI/UX design, video production, and full-stack development. Whether designing printed materials, capturing and editing videos, or coding sophisticated web platforms, I bridge the gap between creative vision and technical execution.

Having hands-on experience in both design and development makes my approach more human, adaptable, and effective. Instead of a purely mechanical execution, I bring a strategic and creative mindset that elevates user experience, marketing effectiveness, and digital innovation.

Impact & Legacy

• Branded and designed visual assets for some of the world’s top beauty and retail companies.
• Developed web platforms and landing pages that enhanced customer engagement.
• Directed and produced video content for commercial campaigns and in-store experiences.
• Combined design thinking with programming to create visually compelling and technically sound solutions.

Today, my passion for technology has led me deeper into full-stack development, automation, and digital transformation. Yet, my foundation in design continues to shape the way I build software—ensuring that beauty, functionality, and performance go hand in hand.